For the Lunar New Year of the Tiger, Central Studios produced a comprehensive set of assets encompassing an animated film, photography lookbook and a CNY gift box.

To produce the animation, Central selected Jasu Hu to create the key frames, while Heckler Singapore fleshed out the animation. The cute story follows our tiger as he sails into town from the jungle to enjoy the celebrations.

The lookbook shoot combined elements of the animation to integrate the studio shoot nicely with the overall CNY product range.