Its always nice when the agency buys the director’s cut and this thrilling and moody film for King Koil delivers. Working with Director Qiu Bo, Central managed the full production.

Working with a dancer from the Shanghai Ballet, the product’s features were showcased in an unexpected and dynamic way. The imagery captured the dancer performing gravity-defying moves, highlighting both the mattress and the talent in perfect form.

Brand: King Koil
Agency: VML Y&R
Director: 邱波 QIU BO
DOP: 小P
Editor: Xiao Xi小席
TC / Online: Hue DESIGN
Composing: Li Han李涵
KV Photographer: E Henry
Production: Central Studios

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