GAP Holiday Campaign 2016
Central Studios recently teamed up with Y&R Shanghai to create a catchy Holiday campaign for GAP.
We had loads of fun shooting musical videos directed by Wang Limin and a fun print campaign by Matteo Montanari;Featuring Asian celebrities JJ Lin and Xiao S, the videos will keep you singing and dancing all the way to your Christmas tree.
JJ Lin sang the classic holiday hit White Christmas by Irving Berlin which we recorded live in the studio as we shot this simple and enchanting piece. In contrast, Xiao S showed us her cheeky side as she danced for the camera, hoping to make your holiday wishes come true.
In addition to these, we also created a series of 11/11 monologues to help you do some great early Xmas shopping. What are your holiday wishes?
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BTS
