Central Studios recently teamed up with Y&R Shanghai to create a catchy Holiday campaign for GAP.

以制作方的身份亮相,奂镜近期与Y&R Shanghai一拍即合,共同为GAP制作了一款假日购物安利指数爆棚的拍摄活动。

We had loads of fun shooting musical videos directed by Wang Limin and a fun print campaign by Matteo Montanari. Featuring Asian celebrities JJ Lin and Xiao S, the videos will keep you singing and dancing all the way to your Christmas tree.

整个拍摄活动,包括了视频和平面拍摄。邀请来了亚洲明星JJ林俊杰以及小S徐熙娣。基本上就是又唱又跳的制作片场,让整个圣诞假日氛围提早入驻。

JJ Lin sang the classic holiday hit White Christmas by Irving Berlin which we recorded live in studio as we shot this simple and enchanting piece. In contrast Xiao S showed us her cheeky side as she danced for the camera, hoping to make your holiday wishes come true.

林俊杰在视频短片中现场演唱 Irving Berlin 的 White Christmas ,而小S则是秉着一贯的无所畏惧性情,在视频片场秀出一段附带她个人强烈色彩的舞。

In addition to these we also created a series of 11/11 monologues to help you do some great early Xmas shopping. What are your holiday wishes?

除了圣诞节的特别内容以外,还为了GAP的双十一制作了短片,热身不久之后的圣诞购物环节。

BTS

Client GAP
Agency: Y&R Shanghai
Photographer: Matteo Montanari
Director: Wang Limin
DOP: Richard Kendall
Sound: Kersound

Offline Edit: Kynan / Central Studios

Online Edit: MPC

BTS Photo: Aleksandar Carevic
Executive Producer: Rodney Evans
Production: Central Studios