For the Zara Live Show, we work closely with the brand to redefine the possibilities of live streaming, consistently meeting tight deadlines with short lead times, to produce captivating and beautiful content.

For Season 2 of the show, we worked together in creating their custom Zara studio, including a billboard sized logo as the main feature of the Live Show set. The live show screened weekly from the studio on Chinese social media platforms with additional pop up live broadcasts happening off site.

The show hosted by ambassadors Tian Yi and Jia Jia also featured 6 models showing off the weekly fashions through our purpose built catwalks. Off-set, the looks were photographed for the e-commerce pages as well as BTS videos.

Central Studios produces a range of content across stills, motion, live broadcasts, immersive and events for Zara.