Under Armour | Performance Tee
- FULL PRODUCTION
- VIDEO
- PHOTOGRAPHY
- MOTION GRAPHIC
For Under Armour, we shot a series of these hyper-dynamic films that showcase what it feels like when technology switches on.
The films, directed by Zika, showcase the brand’s Performance Tees by stripping away distractions, focusing on the body, the motion and the fabric––more desire than demo.
Working with time ramps allow us to feel the sense of flow that transcends peak performance. A set of matching images by Mark Gong builds out the full campaign assets.
Client : UnderArmour
Brand Creative Director: Adam Schokora
Agency: Monks
Production: Central Studios
Director：Zika Liu
DOP: Du Fu
1st AD：Bernie Chui
Gaffer: Huang Jun
DMX：Xiang Hong
Moco：Moony
Editor: Nian
Online: Bottles
TC: Nicola Gasparri、Bottles
CG: Method
Sountrack：Elegy Music
DFD: Cinelab UK
Production designer: Ren jiewen
Props: A Zhui
Styling: KC
HMU: Asher
EP: Rodney Evans
KV Producer: Tong
Film Producer: Justin, Coco
Post producer: Joy Chiang
PA: Zia, Cly, Thea
Vertical format adaption
KV Team:
Photographer: Mark Gong
1st Assistant: Obi
Digital: Johnny
Photo assistant：Dong、Gehui、Mingyang、Yi、Shin
Retouching: BOP Studio
KV with Taglines
Product shots
TBS
