New Chinese captured by the intimate lens of Fish Zhang.

The new retro from Zara inspires a conversation between tradition and now as captured by Tokyo based photographer, Fish.

Picking unassuming street corners and local Shanghai neighbourhood stoops as the backdrop, the shoot perfectly captures the mood of a new aesthetic with reimagined Chinese garments – effortless and modern.

Client: Zara
Brand Creative: Rodrigo, Raquel, AA
Brand Producer: Omar, Iñigo

Talent: Ruiqi, 陈雪山

Photographer: Fish Zhang
1st Assistant: Haku
Digi Tech: Acros
Stylist: Eagle
HMU: Jogo Studio

Production: Central Studios
Producer: ChenCheng Wang
PA: Zia & Thea
Line Producer: Yangzi

BTS Videographer & Editor:Oxygen

Next Project

Zara | Estelle Chen’s Wardrobe

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