Photographer: Yu Cong
Talent: Li Xian
Product Photographer: Mu Ran

Central Studios is currently working PUMA for the third consecutive season, completing the full production for their China FW campaigns. In the most recent SS20 campaign, Central Studios collaborated on the creative brief to bring to life the story of RIDER with popular celebrity Li Xian. From location services, set build to styling and image retouching, Central Studios has become a partner for PUMA to consistently implement its seasonal campaigns.