We have worked with Nike over the years on a variety of activities, but this time we wanted to give them something unexpected. We customised a creative experience specifically to match their strong company culture. Their brief consisted of a desire to engage in competitive activities; so what better way than for us to provide them with the ultimate competition; to break a Guinness World Record.

The whole day’s activities consisted of digital interaction, physical activities and the final unique company experience, to make it a memorable team bonding individual to them.

We dreamt up a unique goal just for them – form the world’s largest AirMax sneaker. This experience brought 251 people together as a team and then pitted them against the world to break a record. Within just one hour, they succeeded.