Central Studios worked with Lily on consecutive campaigns taking broad notes and visions and bringing them to life through memorable and beautiful images and videos. Lily wanted their AW18 collection to bring a fresh take on the brand – a new wave of bold femininity and quirkiness.
Central Studios decided to work with playful patterning, bold colors and textures to bring out the light hearted and confident personalities. Use interesting crops, mix of macro and wide angles to give the viewers an immersive feeling. The warmth and realness of the visuals and personalities brought out the inner glow of the models and the collection.