For the Year of the Snake CNY collaboration, Zara | AO YES sees the unique designs of this emerging creative duo travel to Chongqing for the campaign shoot.

Capturing the spicy flavor and atmosphere of Chongqing’s unique urban mood was Belgian photographer Quentin de Briey, whose timeless style framed these evocative images. The accompanying films were all shot on 16mm film by Director Du Fu.

The collection was launched with a live broadcast at the pop-up store hosted by Angeline. The actual pop-up store design features a long and winding snake that weaves itself through the whole retail space culminating in an oversized good-luck knot.

Central Studios produced all the Campaign assets including KV, lookbooks, campaign and teaser videos as well as the live broadcast show and materials.

 
–> Click here <– to watch the campaign film.