Velociti

For the ultimate running shoe from Under Armour, we created this hyperreal rendition of the new Velociti Distance showcasing the unique HOVR+ sole compression as it strides along a luminous running track.
 
Having tried the shoes, the feeling is every bit as comfortable as the animation suggests !

Client: Under Armour
Agency: Monks

Production: Central Studios
Executive Producer: Joy Chiang
Post Producer: Amy Li
Animation Director: Lynn Lin @CS
CGI: Kineza
Offline/ Motion Graphic: Bob
Sound Design: Flying Juice
Retouchers: Eva Jin, Frida Zhang

Chinese super adaption and two color-way adaption

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