For this exciting Puma campaign with Li Xian, our hero tries to take a look at an irresistible Rider sneaker and suddenly enters the metaverse evading some bad guys.

For the production of this piece, we shot Li Xian on blue screen and worked with our post production partner Kizny Visuals in Poland for the CG / animation parts.

Photographer: Yu Cong
Talent: Li Xian
Product Photographer: Mu Ran
DP: Dustin Dong
Sound : Delf production
Production designer : Ping
Post Production / Animation : Kizny
Post Production / TC&Online: Hue Post

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LANE CRAWFORD BEAUTY: STATE OF MIND

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