BIANCHETTO: ATELIER EXPERIENCE

Transforming a Shenzhen badminton hall into a live, interactive paint studio, the Maison Margiela/folder: Bianchetto exhibition offered Margiela fans an opportunity to rework their own wardrobes using the trademark Bianchetto white painting method.

Every garment then got its own special stamp marking the occasion, with final touches, including the signature four-corner stitch label hand-sewn on each piece.
The room was alive with energy, a collective moment of creation, where each piece carried the spirit of a time and a distinctly Margiela perspective.

Client: Maison Margiela
Brand Producer: Kate Duncan
Global Art Director: Martina Scapinello
Art Director: Marta Serras
Post Producer: Joy Chiang

Production: Central Studios
Exhibition Architectural Photographer: Xueman Hu
Exhibition Documentary film: Sun Zhongjia
Exhibition Documentary stills: Sun Zhongjia
Drone Pilot: Doodle
Retoucher: Avery, Junsong Lin
Drone video Edit: Bob Yang
Project Manager: Tzuchun Lin
Producer: Jiang Lin

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