To extend the reach of their exclusive Pre-Fall 2024 Voyager show, Louis Vuitton hosted an exclusive 3-day “Resee” event at the Long Museum.

To engage loyal customers beyond Shanghai, we produced a live broadcast event recap on 小红书RED, spotlighting the collection with host Linda Li. Celebrity guests included Amber Liu, Zhong ChuXi, Wang QuYou, Lucia Liu, Savi, and YuYu ZhangZou. The 90-minute broadcast marked Louis Vuitton’s debut in this medium, attracting 500,000 viewers and achieving remarkably positive sell-through, affirming its successful launch.