It’s back to school with another BUTTERBEAR for ZARA limited collection.
Launching at a specially designed pop up store on Shanghai’s Huaihai Lu, Central Studios again produced the full suite of assets including editorial shoot, lookbook shoot and live show.
The live show was hosted by Mao Xiaoxing with guests and was loaded with fun classroom antics, games, a social Butterbear dance session and a guest roller skater who stole the show with her !
Brand: Zara
Creative & Stylist: Rodrigo Tunel Otero (Zara)
Brand Producer: Omar Ma / Iñigo Guzman
Live Director: Norm Wong
DOP: Ray Leonard Wang
Live Tech: Ricky
Live Tech Lead: Yongzhi
Photographer: Yuan Li
HMU: JOGO Studio
Manicurist: Mengxue
1st Styling Assistant: Lily
Production: Central Studios
Producer: Tzu-Chun Lin (CS)
Production Coordinator: ChenCheng Wang(CS)
Pop Up Store designed by SKYnoa


