Central Studios developed the creative and event execution for Lane Crawford’s ‘Discover Your Colour’ campaign with a concept centered around a custom personal aura color reading.

The stores were divided into sections based on the aura color where the staff were trained to help clients better understand their color and how to highlight this part of themselves. The centerpiece was a “Happy Space” dome with original artwork by Zhou Fan. This space invited clients to pause and enjoy the captivating and calming lights and sounds.

 

Launched in the Lane Crawford stores in Beijing, Shanghai, Chengdu, and Hong Kong, this immersive experience spanned four floors and included an interactive video piece on the exterior screens to draw in clients, a peaceful “Green Room,” and as well as engaging live music to complete the memorable event.

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