ARTISANAL: A CREATIVE LABORATORY EXHIBITION
Within a row of carefully placed shipping containers directly on Yandang Lu in the heart of Shanghai, an archival collection of Maison Margiela’s most iconic pieces since 1989 were displayed as public art for all to admire, with some of the looks coming right off the historic FW26 show held the day before the exhibition opened.
The installation blended seamlessly into the rhythm of the street. City walkers meandered through the exhibition in the spring sunshine, while photographers captured the display and the fashionistas, all styled in their favourite Margiela pieces.

Client: Maison Margiela
Brand Producer: Kate Duncan
Global Art Director: Martina Scapinello
Art Director: Marta Serras
Post Producer: Joy Chiang
Production: Central Studios
Exhibition Architectural Photographer: Xueman Hu
Exhibition Documentary film: Sun Zhongjia
Exhibition Documentary stills: Sun Zhongjia
Project Manager: Tzuchun Lin (CS)
Producer: Jiang Lin
Retouching: Avery, Junsong Lin











