BIANCHETTO: ATELIER EXPERIENCE

Central Studios is honored to have worked closely with the brand on this Maison Margiela/Folders exhibition, which took place across three cities — each one open to the public, each one entirely unique.


Here are a few of our favorite highlights on the Shenzhen Bianchetto exhibition, which took place in a local badminton hall. The space was transformed into a live, interactive studio. Fans brought in their own garments, reworking them through the Bianchetto method. A stamp marked the occasion, with final touches applied through hand-stitching, Margiela labels with the signature four-corner stitch on each piece. The room was alive with energy, a collective moment of creation, where each piece carried the spirit of a time and a distinctly Margiela perspective.


Central Studios brought a team to Shenzhen, fully participated in recording this experience, and created social content for the brand across all platforms.

Maison Margiela
Head of Brand Marketing: Maria Garcia-Maurino
Global Art Director: Martina Scapinello
Art Director: Julia Monsell
Art Director: Marta Serras
Head of Content Production: Fatou Scherrer
Producer: Kate Duncan
Post Producer: Joy Chiang

Central Studios
Executive Producer: Rodney Evans
Creative Producer: Natasha Ivachoff
Project Manager: Tzuchun Lin
Producer: Lin Jiang/ Chencheng Wang
PA: Zia Ma/ Thea Sun
BOH & Equipment Manager: Joey Pu

Video: Zhongjia Sun
Photographer: Xueman Hu
Retoucher: Junsong Lin/ Qianhai Hu/ Avery/ Zhijian Gao
Editor: Bob Yang

Next Project

Zara | Estelle Chen’s Wardrobe

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