LEVI’S® | Performance Cool
To kick off a new chapter of performance cool, we hit the beach for LEVI’S® on a road trip that was the perfect way to explore the Southern beaches of China.
Creating a unified campaign for Greater China and South-East Asia, we produced KV images, films and a full set of e-commerce images on location, all in a single day of shooting
GC Edition TVC
Client: Levi Strauss & Co.
Production: Central Studios (CS)
EP: Natasha Ivachoff @CS
Creative Director: Natasha Ivachoff @CS
Producer: Lily Lau
PA: Rainie @ CS
Post Production Manager: Lynn Lin @CS
Director: Dean Ding
D.O.P: Elephant Fu
Editor: 黎子明
Color Grading: 范大大
KV Photography: hanssschang
Ec Photography: CC
KV Retouching: Ghinny Lau
EC Retouching: Ayan
Stylist: Enji
HMU: Kayi Team
Talent:
Siyue
Jiaxi
Sundeen
Qianhui
SEA Edition TVC
