Louis Vuitton Resee
- Full Live Production
- Live Broadcast
- Art Department
- Social Asset Creation
To extend the reach of the exclusive Pre-Fall 2024 Voyager show, Louis Vuitton hosted a three-day Resee event at Shanghai’s Long Museum.
To engage loyal customers beyond those attending the physical event, Central Studios was engaged to produce a live broadcast recap of the collection on 小红书RED (Xiaohongshu), spotlighting the range for a wider Chinese audience. The broadcast marked Louis Vuitton’s debut on the platform — a strategic move into a live channel to allow their key customers to engage with the new collection even if not in Shanghai.
Client: Louis Vuitton
Location: Long Museum, Shanghai, China
Year: 2024 · Pre-Fall Voyager collection
Two elements defined the production. The first was turning around the museum from runway show into live broadcast stage with limited time for set up and rehearsals. The second was ensuring Louis Vuitton’s first live broadcast onto a new live platform – Xiaohongshu (Rednote) could be executed with the polish and perfection expected of the brand.
Working through the night after the wrap of the Voyager Show, the team set up the space navigating multiple crews bumping in and out, all the while ensuring the space would be ready for the resee the next day. The show went live the following night.
Central planned the full live production working with brand to formulate how we would convert the Runway show venue to live broadcast stage, arranged the cast of celebrities, influencers and models led by host Linda Li, planned camera positions and managing the technical crew of almost 100 people.
The 90-minute broadcast attracted over 500,000 viewers on Xiaohongshu and achieved commercial success as well as remarkably positive exposure for the featured collection, affirming a successful platform debut for Louis Vuitton in this medium.
The Resee event was hosted at Shanghai’s Long Museum (龙美术馆), one of China’s leading contemporary art institutions. The museum had been taken over by LV for the runway with a custom build out. CS produced the broadcast on the same stage allowing the collection to be shown against the backdrop of the Resee experience itself.
Direction was led by Norm Wong, with Natasha Ivachoff as Creative Director.
Crew & partners
Client: Louis Vuitton
Host: Linda Li
Celebrity guests: Amber Liu, Zhong ChuXi, Wang Quyou, Lucia Liu, Savi, Yu Yu Zhangzou
Director: Norm Wong
Creative Director: Natasha Ivachoff (Central Studios)
Production: Central Studios
