For a unique Zara x Xi Xing Le collaboration celebrating Chinese New Year with a capsule collection of objects and homewares, Central Studios produced an omni channel campaign across multiple platforms and media.

A full collection of offline videos and photos for campaign and E-Commerce spearheaded the collection visuals. For the launch event, we produced a successful live broadcast show for Douyin.

The Zara CNY pop-up was set up on Anfu Rd at a delightful location transformed into the colorful, quirky world of XiXingLe. The launch party and live show kicked off a 10 day period for the pop- up. For the launch, the campaign featured talent Mao Xiao Xing who also returned to host the vibrant and fun show.