Central Studios has a long standing relationship with leading Chinese fashion house Lily where we create a range of assets for all tiers of their marketing chain.
For the AW17 Campaign, we developed the campaign creative and selected Photographer / Director Charles Guo to capture these stunning images and video.
The campaign featured full print shoot and campaign video with a media buy that included metro station wraps in first tier cities. This campaign has been one of the brand’s most visible to date and was very successful in increasing brand awareness in new locations.
Lily
Charles Guo
Yumi Lambert
03.Sep.2017
Production