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Midnight Bloom  “Subnight Youyou”

ARETE Fall Winter 2017

Bloom Midnight  “Midnight quiet Yang” is ARETE 2017 autumn and winter series of theme, the theme to dark brown and midnight dark and white gardenia, amber as the main colors, the pastel colors and flowers from the very nature of applied A sense of architectural outline. The short film progresses through a combination of dance and landscaping, and the dancers are like delicate flowers in midnight, walking in the light and darkness.

Director: Derryck Menere

Co-Producers: Jasmine Ting, Qian-Qian Ding

Fashion Design: Christina Liao @ Arete

Talent: Vivian Chen

Studios: Central Studios Shanghai

HMUA: Tangtang

Camera: Derryck Menere

Photographer: Mandy Cai

Assistant: Xiao Yin @ DMPhotography

Music: Vaults by Tor

 

ARETE

/ ARETE is a term derived from the ancient Greek, used to describe the humanity’s excellence. Founded in Shanghai in 2013, ARETE has designed a relaxed and comfortable city full of urban feel for women through the fusion of Chinese and Western culture and craftsmanship. /

Jasmine Ting Ding Naifen

/ ARETE Brand founder and executive director Jasmine Ting (Jasmine Ting), born and raised in New York, Columbia University, majoring in economics, investment consulting at Lehman Brothers and other investment banks, in 2010 at the Johns Hopkins University Advanced International The Institute of Advanced Studies in International Studies was a top assistant to the Alexander Wang brand in 2011. ARETE was founded in 2013 in Shanghai. /

Derryck Menere

/ Photographer / cameraman from Australia, focused on mining and creating the beauty of elegance from the fragmentation of life. Its long-term close cooperation with well-known architects, interior designers and product designers, for the wonderful concept of exquisite design and details, to find the most appropriate performance. /

 

“Launched in Shanghai in 2013, ARETE has quickly made a name for itself in the fashion industry. As a womenswear brand, they have become known for providing distinctive and high-quality fabric work through Chinese culture and female empowerment. Recently, they shot their video Midnight Bloom with Derryck Menere at Central Studios. We chatted with the founder Jasmine Ting, the designer Christina Liao, and Derryck (the director of video Moonlight Bloom, who is also Jasmine’s husband) to share their inspirations, motivations, and the story of ARETE.”

如果有上海时装周有最佳爱情奖,我觉得最应该颁发给这对夫妇。二零一四年相识,一六年举办了婚礼,结为夫妻。在 Jasmine 的朋友圈里,写着这样一段话:

嫁给最好的朋友,到底是什么样子的呢。在 Jasmine 和 Derryck 的婚姻里,特别容易得晓。收到 ARETE 最新系列影片 Midnight Bloom《子夜幽漾》,影片在奂镜拍摄。起初数码办公室的三个人,凑在一起看,看了一遍又一遍。因为影片的张力,让人一时间想不到任何东西,却又能想到特别多的东西。作为一个采访方,我们想要尽可能的在采访中,可以“偷学”一点 ARETE 的设计表达方式,以及影片导演 Derryck 的才华。网路上搜寻了很多 ARETE 的信息,甚至在这对夫妻的朋友圈划了将近半个小时,发现了原来 Jasmine 说的“我嫁给了我最好的朋友”的原因,不需要去朋友圈看,只要看看夫妻档合作拍出的影片就好了 – 默契大过天。

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Midnight Bloom 《子夜幽漾》

ARETE 秋冬 2017

二零一七年,Jasmine 和 Derryck 第一次合作,为 ARETE 拍摄了 2017 年春夏系列短片《在风中》,短片中通过自然草叶元素,真真切切的展示了 ARETE 刚柔并济的灵魂。这部影片是 Derryck 的第一部时尚影片,得到了 2017 IFFA(International Fashion Film Awards 国际时装电影金象奖)提名。影片的绝对共鸣,就是“嫁给最好的朋友”的最好解释。当许多人还在纠结于女朋友回答“好”到底是好还是不好的时候,Derryck 和 Jasmine 已经打破了甲乙双方在构思、设计、拍摄再到输出上能不能合拍这个世纪性难题。而作为一个男性,Derryck 从抽象创意到执行拍摄再到剪辑,实实当当的将 ARETE 这个女装品牌中女性独有的质感,表达的极其通透。为什么呢?他技术上的到位毫无疑问,但也可以说这些完美的影片,它们所携带的情感传达,是因为爱情呀。

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Windswept《在风中》

ARETE 春夏 2017

开春的首次合作势头特别好,ARETE 和 Derryck 今年接上了第二棒的合作,为一七年秋冬系列拍摄短片。这部短片就是开头提到的 Midnight Bloom《子夜幽漾》。为了这部影片,他们邀请到国内知名舞蹈表演艺术家陈艳(Vivian Chen)担任创意编舞并亲自出演。穿着 ARETE 秋冬系列,在虫鸣与波光中开幕,动静态结合,从精心编排的舞蹈和成熟的表现力下,结合彰显出独特魅力 。影片的简介是这么写的:

子夜,灵魂含蓄盛放

光明与黑暗,自由游走

秋的暗淡,冬的清冽,夜的深邃,

都被幽暗中若花朵般怦然绽放的舞者打破这沉冗,

任凭风格和力量在光明与黑暗中自由游走。

 

几遍过后,拉住数码部的同事沈易和慕然又看过几回。显而易见的是,男生们开口就是器材灯光,执行上的问题;而女生们的关注则在 – 一个细腻到百变风情的女性时装影片,一个男生是如何在输出时候,得到大众,以及甲方,也就是他的妻子,Jasmine (ARETE创始人),还有 Christina Liao (ARETE 首席设计师)的认可呢?Derryck 给出的关于  “如何打破甲乙双方世纪性矛盾”之小撇步中,毫无疑问,包含了他自高中以来,每天泡在暗房中摸索的摄影知识;以及来到中国十多年间,通过各种渠道和项目,自学拍摄和剪辑影片,我们认为很重要的一点还有,他和 Jasmine 之间,“最好的朋友”的默契。 ( 以下 Jasmine Ting,Derryck Menere  和 Christina Liao 分别简称为 JT,DM 和 CL)

ARETE brand creation so far, never deviate from the core. Many people suspect that as a founder of a design brand, designers, how to design, life and business to reach a consensus. In fact, from the core of ARETE, the invisible conclusion of the game of the three. Like art comes from the same life, design from life, service life, groom life, in terms of business, has become a rather lovely promotion. The image of ARETE’s urban Mulan created by Jasmine Ting and Christina Liao resonates clearly with many women who pursue objective subjective double freedom. The Derryck’s output, with experience and harmony with the brand’s founder, will resonate with this spectator from a visual point of view.

So you see, to solve the contradiction between the two sides, it is not no way ah. Become the best friend, then get married!</s>

All images in the video

Director: Derryck Menere

Co-Producers: Jasmine Ting, Qian-Qian Ding

Fashion Design: Christina Liao @ Arete

Talent: Vivian Chen

HMUA: Tangtang

Camera: Derryck Menere

Photographer: Mandy Cai

Assistant: Xiao Yin @ DMPhotography

Music: Vaults by Tor

Special thanks to Central Studios Shanghai